Tag & Tailor who?..

Hello! I'm Cheryl, the owner of Tag & Tailor. I live in the beautiful Herefordshire countryside with my son Ethan, my whippet Lottie, and two chatty catties, Mia and Jinx.

I hand-draw all of my tag designs (no AI here!), and I engrave them from my home workshop using cutting-edge laser machinery.

I set up the business in October 2021, whilst I was working at Doggy Daycare. During my time there, I couldn't help but notice the alarming lack of ID tags on the dogs, and the tags I did see were basic, uninspiring, cheaply made, and certainly not designed to last.

My vision was to create a durable and functional ID tag with elements of style, character and individuality. Dog tags don't have to be basic anymore, they can be fun, beautiful, meaningful and full of your dogs own personality.